European Marketing Giant GoSocial Purchases Nebraska based PAR Program for $12M

FOR IMMEDIATE RELEASE

(Zurich, Switzerland)–European digital marketing giant, GoSocial recently announced the purchase of Lincoln, Nebraska based PAR Program, INC for 12 million. PAR Program, Inc, is an innovative Internet marketing company offering unequaled e-commerce services, provides website evaluation, client base targeting, recommended marketing channels and a host of other add-on services. Furthermore, the hallmark of the company is its proprietary software, People Acquisition and Retention (PAR).

PAR is an automated, highly user-friendly system which provides invaluable metrics to marketing departments. According to Jeremy Schoemaker, founder and CEO of PAR Program, the program provides ROI computations, demographic reporting, flexibility, transparency, and customer retention, all of which are all highly desired features which PAR provides with ease. Says Schoemaker, who also runs the popular blog ShoeMoney.com, “I have put my blood, sweat, and tears into this email platform for the last year. I couldn’t be happier that it is under the GoSocial umbrella and look forward to working with them”

This was a worthwhile investment, according to a GoSocial spokesperson, who released a statement saying, “We are delighted to include this awesome e-mail retention tool into the GoSocial family. PAR Program has already proven itself as a second-to-none solution provider in the industry as email marketing platform.”

Email has grown as an integral component of customer retention, helping to individualize correspondence and remove the stigma from the marketing game. Social media, on the other hand, generates the interactive experience customers have grown to expect with the companies with which they do business. By combining both of these key features, GoSocial can now better cater to clients’ needs from both of these angles.

About Go Social:

GoSocial is a global player in the social media marketing industry, specializing in affiliate marketing. The GoSocial organization is represented in USA, Canada, Switzerland, Denmark, Norway, Romania and Mexico and has been working in the online marketing industry since 1999.

About Jeremy Schoemaker:

Jeremy Schoemaker also known by the moniker ShoeMoney on the internet, is making his 4th company sale in the last 7 years. Mr Schoemaker also runs a very popular blog at ShoeMoney.com.

About Par Program INC:

PAR Program was founded by Jeremy Schoemaker in March 2015. Since its launch, it has made a global impact in the world of internet marketing, acquiring over 60 industry leading clients such as Blu electronic cigarettes, BabyAge, Chitika, Top Velocity, and even serviced government programs like Nebraska’s First Time Homebuyer program and many other industry-leading brands.

Media Contact

James Thompson
Zurich, Switzerland
Telephone: 402 306 5750
Email: james@parprogram.com
Website:

Source: http://finance.newschannel34.com/inergize.wbgh/news/read/24835365

What Do You Know About Videos

Video Production – The Best Advertising Tool

Currently, 37% of web content are in video form. From the moment it was created, advertising has used as a way of influencing people and the most common form is through television commercials. Film production has also improved along with time and now we are enjoying digital productions.

At present, the market of Digital Video Recorders or DVR’s have skyrocketed and in turn are causing television commercials to be out-dated. Because of the DVR, the audience has the power to simply go forward quickly to avoid the long run of commercials. For television, this means that the advertising budgets are now unneeded. That is why many companies are now looking at the Internet and on online advertising.

Advantages of Video

Advertisers prefer video production because it sells. There are none other important reasons except for this. More customers are likely to opt for a certain product or service when they are shown a video, and the decision to buy is also faster, as indicated by a survey conducted by a business school. Watching a video makes the customers think they are better informed about a certain product or service.

1. Apportioning Video

Many consumers watch a film production when they receive it but more will pass it to family and friends. The advertising industry thinks that the percentage of reaction views are six times bigger compared to print advertisements. Business card DVD’s are considered more valuable than printed ads so they are given more time. Many people watch the whole marketing video simply because they are curious.

2. Cost-friendly and consistent messages

By using the video, it is easier to reach markets that were not previously reached by sales people. Market segments in far places as well as those who cannot do live training can enjoy the benefit of being trained through videos. It also allows the viewer to learn because it is consistent in the message it shows. Aside from being reliable, it can allow any number of audience. Whether your company is small in size or it is a big corporation, it can benefit your company and it also fits the budget. A three minute presentation can be more useful than a large pile of reading materials.

3.Persuasive Sales Device

An animated version of the product or service can be shown through video, something that you will not be able to do on brochures. You can use customers are product reviewers and endorsers. It is highly efficient in drawing on investors. And because the video can be created to allow updates and accept add-ons, it is easier to update rather than redo the video.

4. It can bring out emotions

Video is an effective tool because it can make the viewer feel. Something becomes more convincing when you see and hear about it at the same time. An advantage of film is it can portray before and after shots, proving proofs of an improvement.

Video can be found all over the internet. This is a proven technique in reaching the audience. iCustomers learn more about the product through Video Michigan. This is a great advertisement tool. A lot of businesses are now using videos and online advertising.

Source: Video Michigan